Cracking Social Media : A Practical Strategy for Busy Managers (9781477439586)

Social media strategy is not about having a Facebook plan or reaching millions of people. Cracking Social Media will walk you through the process of building a communication strategy for engagement, enrichment and driving sales using the latest social media channels and more importantly, the channels that haven't been released yet. If you're a social media manager, a small business owner or simply the most I.T. literate person in the office and therefore by default left with the role of running the Twitter account, then this book is for you.

Product details

• Format Paperback | 74 pages
• Dimensions 152 x 229 x 5mm | 113g
• Publication date 25 Oct 2012
• Publisher Createspace Independent Publishing Platform
• Language English
• ISBN10 1477439587
• ISBN13 9781477439586

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